Consumismo

Rengen

Patricia Martin

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The Marketing Mavens

Noel Capon

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OurSpace

Christine Harold

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Chasing Cool

Gene Pressman ,  Noah Kerner

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Creating Images and the Psychology of Marketing Communication

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The Culture Code

Clotaire Rapaille

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Treasure Hunt

John Butman ,  Michael J. Silverstein

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Revolutionary Wealth

Alvin Toffler ,  Heidi Toffler

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Applying Social Cognition to Consumer-Focused Strategy

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Online Consumer Psychology

Curtis P. Haugtvedt ,  Karen A. Machleit ,  Richard Yalch

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Attitudes and Opinions

Stuart Oskamp ,  P. Wesley Schultz

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Brands

Celia Lury

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Retailisation

Francesca de Châtel ,  Robin Hunt

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Contemporary Consumption Rituals

Cele C. Otnes ,  Tina M. Lowrey

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Sports Marketing and the Psychology of Marketing Communication

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Consumption and the Making of Respectability, 1600-1800

Woodruff Smith

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Understanding Consumer Decision Making

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Advertising and the World Wide Web

David W. Schumann ,  Esther Thorson

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Encyclopaedia of Management and Behavioural Science (The Management)

Laxmi Devi

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Encyclopaedia of Management and Behavioural Science (Organisational Development)

Laxmi Devi

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Encyclopaedia of Management and Behavioural Science (Organisation and Behavioural Science)

Laxmi Devi

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Encyclopaedia of Management and Behavioural Science (Human Resource Management)

Laxmi Devi

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Encyclopaedia of Management and Behavioural Science (Management Training)

Laxmi Devi

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Encyclopaedia of Management and Behavioural Science (Management:Values and Issues)

Laxmi Devi

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